Abandoned Cart and Wish List Module

Affects: Cart and Wish List, Checkout

Short Description:

The presented module is a critical tool for business administrators, providing insightful oversight into customer abandonment behaviors. It tracks abandoned carts, wish lists, and unsuccessful payment attempts, enabling targeted customer care and marketing strategies.

Characteristics of the Workplace:

• Cart: A shopping cart containing a list of products that customers intend to purchase.
• Wish List: A collection of products that customers prefer and plan to purchase.
• Checkout: The process where customers attempt to complete their purchase but encounter issues preventing successful transactions.

Description of How It Works:

The module captures data from Cart, Wish List, and unsuccessful checkout attempts, transmitting this information to the Abandoned List module on the admin dashboard. This enables monitoring and proactive customer care, ensuring product issues are addressed promptly.

Returned data includes Customer ID, Customer details (Mail, IP, Address), Products in Cart, Products in Wish List, and Date Added.

Actions on abandoned checkouts return: Name, Email, Telephone, Product(s), Last IP, Date Added, Status, and Visit details.

Description of Module Features:

• Tracks customers and products in Cart and Wish List, allowing editing of customer and product details with date stamps.
• Follows coupons associated with customers and enables coupon management.
• Resends and previews content sent to customers.
• Monitors incomplete checkouts, order statuses, and customer visits.
• Facilitates manual or automated email notifications through cron jobs.
• Supports custom HTML templates for personalized communication.

Design:

Specially designed for administrators to efficiently manage and optimize customer engagement and conversion.

Who Needs It:

• Marketing and customer care departments seeking to recover potentially lost sales.
• Product management departments aiming to understand customer preferences and issues.
• Customer support departments striving to enhance customer experience.
• Developer and technical departments needing detailed analytics and integration capabilities for troubleshooting and improvement.

This module serves as a vital tool for eCommerce businesses to recover abandoned carts and wish lists, optimize customer retention strategies, and improve overall sales performance through targeted marketing and proactive customer support.